Owning your own store can be incredibly satisfying. You greet customers each day and develop a relationship with the community surrounding your shop. Building a credible and engaged customer base can be incredibly helpful and can make for a consistent level of income that is comfortable with meaningful connection to real people. That said if you are in a low traffic area you do not have to count your business out for the count. You merely need refocus some of your energy to building a website that can help supplement your bottom line with sales from around the world. On top of that a website could help drive some actual customers into your space as well.
Luckily this kind of work has become less and less expensive over the last several years. More and more a web hosting plan through a company like Host General will be enough to manage a website without distracting you too much from the day to day management of your business itself. Professional web hosting can help you have a digital presence that is reliable for your customers and easily promoted by you on social networking sites and the like. As result you can move your own business into the black with little worry.