This statement may be the most obvious thing written. No duh, price matters! In other news, water continues to be wet. Of course if that low cost is turning over clunky service when it comes to your professional web hosting it will be immediately clear that however low the price is, it can not stand. The last thing anyone can afford is customers lost to a slow connection or a shoddy web host.
That said, not all low cost web hosting is created equal. The folks at Host General, for example, are able to charge low prices and give high end service because they have built such a successful network of customers. As they continue to grow, so too does their ability to serve their clients as does their ability to pass that extra profitability on to you.
Host General has a great reputation in reliable web hosting. Their low costs are a product of success and good planning, not a bate and switch tactic to offer less than impressive service at little cost. Unlike a lot of tech companies, Host General has the customer base and the overhead to cover their growth and to cover your growth on the web.