Finding a web hosting plan that works for you offers you and your business the chance to build your presence on the web. That said, just by simply existing at all each and every business likely already has a reputation on the internet. Social networking sites like Facebook and Twitter, plus business review sites like Yelp offer customers a chance to weigh in on you and your company without your control. As a result once you have a website it is your responsibility to your business to put it out there on all of these websites and to respond to what critics and people posting positive feedback are saying about your business.
Reputation is everything and a bad review or an angry Tweet can haunt a business if not handled correctly. In recent years comedians have ruined airlines by simply turning a coalition of fans on them after a bad experience. On a smaller scale each and every customer that strolls through your door can do this as well.
Putting out your own website onto these services with links can help make you the master of your destiny. Web hosting service can do more for you if you spend time working the major channels on the web.